A Lifestyle Brand for the Conscious Family :: A Video

At the end of June, we had the privilege of working with the talented Jenner Brown on a new lifestyle video for Zoe Organics. It had been 3 years since our debut behind the camera and it is incredibly fun to see how far we have come since those early days in my home kitchen. 

I wanted to share some fun behind the scenes shots and tell you about some of the amazing creative folk I feel so blessed to work with. The energy around the shoot was incredible. Many times, I stood back, just watching with my little heart fluttering with gratitude. Similar to the experience of watching my children grow and develop and come into their own little people - this other baby of mine has come a long way!

The models of our shoot are the super lovely Amateli family. Aubrey is a stunning mama with her 3rd on the way! We loved watching her and Rob interact with their precious boys, Nico 3 and Gino 1. Nothing was forced. The Amateli's use Zoe Organics products every day, so Jenner and Meg just captured these natural moments on film.

Our PR team, Lee Wassem and Nicole Daley kept us in line and made sure my narrative was on point. I was a mess behind the camera! You'd think it would be so easy to talk comfortably about why Zoe Organics is so special, but I froze up when that camera was on! Thankfully Jenner was patient and a pro at editing. Ha!

Meg Perotti, our beloved lifestyle photographer, was a total joy to see in action. Usually, we send her product and she does her magic, but this time we got to see her work. She was like a ninja behind the scenes, capturing all the right moments and helping to style the set.

Jenner is one of those people you meet and then just feel at ease with (at least until you are in front of his camera!). It takes a lot of patience and talent to do what he does and we are already scheming the next project. 

I hope you enjoy this short video about our family lifestyle brand!

I hope you enjoy!

Comments on this post (2)

  • Aug 29, 2015

    Love your video very informative will look out for your products in Australia

    — Ruth Diggles

  • Aug 27, 2015

    Has been so fun watching Heather grow up (seriously since elementary school) and then to develop this great product. My daughter uses the products at bath time on my granddaughters. As one who has gotten into using the natural, organic products and essential oils, I care about what my granddaughters are using. So glad to endorse this product and Heather!

    — Jane McDonald

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