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The Conscious Living Blog

Winter, and Why We Love Waterless Products

Winter, and Why We Love Waterless Products

Winter is here, and that means dry skin. Read Heather's own list of favorites skin care items, how she uses them and why they are so effective.

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What You Might Not Know About Our New Gift Sets

What You Might Not Know About Our New Gift Sets
We are so excited to announce the arrival of our new Gift Sets! We've gathered three of our favorite products in both the Baby and Pregnancy categories, and packaged them together in beautiful new gift boxes. Continue reading

Real Natural Beauty

Real Natural Beauty

A few weeks ago, Organic Authority published an article, What Real Natural Beauty Brands Want You to Know About Big Beauty. It was a very well-written piece by Liz Thompson, with quotes from some of my dear friends and brand founders in natural beauty. As I read through the article, it caused me to reflect on what Natural Beauty really is, and why we started in the first place. I wanted to spend a few minutes adding my thoughts because I think this is an important conversation to have as the natural beauty industry continues to grow and evolve.

 

Organic Authority quote: Heather Hamilton

 

Zoe Organics products became available in May of 2010. I was making products and running the business from my kitchen. I was a young mom with a toddler, preschooler and was pregnant with my third. I believed that natural and organic products could be so much more than what was currently on the market. During the first few years in business, I connected with some of the brand founders that today have thriving businesses. They also started in their kitchens or studios, researching and sourcing the best natural and organic ingredients they could find, making them with utmost care in small batches.

We had a common goal, to educate consumers on the benefits of natural and organic ingredients and provide something different than the conventional products that dominated the market. When we began, green beauty was still very young and good products were hard to find. You could take our products at face value, and when you called the number on the website, you could speak with the brand founder, who was also the formulator (and likely every other role within the company)!

In 2013, our friends La Bella Figura started A Night For Green Beauty, which would, for the subsequent three years, be the leading, highly anticipated green beauty event, bringing together the best premium natural indie brands into an intimate setting. It wasn’t a “show”, but a premiere social gathering, complete with flower crowns, champagne and tables covered with the most beautiful natural and organic products.

 

A Night for Green Beauty_1

A Night for Green Beauty_2

 

We, collectively, evangelized and promoted each other’s brands. We recognized that together we were a force that could bring about change. And indeed it did. Our efforts began to pay off and gain momentum as consumers eagerly made the switch to natural – now that products that were safe, beautiful and performed well were available. And sales picked up.

 

 

A Night for Green Beauty_3

 

Fast forward seven years, and the opportunities have multiplied. The challenges have as well. We all agree that without the growth and consumer demand for natural products, we wouldn’t have the opportunities we do today. But we also feel the pressure from brands who have jumped on the bandwagon when it became trendy to do so. Brands that have big budgets and celebrity followings, and are far more motivated by the bottom line than their environmental or social impact.

But despite all the noise that has entered this evolving industry, I believe what set us apart then is what continues to set us apart today: our steadfastness to what we believe in, and the reasons why we started in the first place. As I read all of the quotes from the brand founders in this article, I was encouraged and re-energized. As long as there are brands fierce with purpose and commitment to quality and authenticity, there will be Real Natural Beauty.



Real Natural Beauty

 


Header photo: Olly Joy on Unsplash

Illustrations: The Chalkboard

Product photo: La Bella Figura
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World Breastfeeding Week 2017

World Breastfeeding Week 2017

World Breastfeeding Week 2017

Breastfeeding can be painful, frustrating and tragically difficult. So we honor every mama who has given it their best shot, whether that has meant a few days or a few years – we celebrate you. 

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Summer Skincare: Our Review of Sunscreens, After-Sun Care & More!

Summer Skincare: Our Review of Sunscreens, After-Sun Care & More!


Summer Skincare

Our definitive summer skincare guide is here! Find out our list of personally tested, non-toxic, regular go-to sunscreen recommendations – for faces, sensitive skin and the whole family, as well as the best after-sun care products.

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5 Ways to Use Our Insect Repellent

5 Ways to Use Our Insect Repellent

5 Ways to Use Our Insect Repellent

This is not your ordinary repellent! Find out 5 ways to use our Insect Repellent that highlight the unique benefits of this multi-functional product.

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How to Repel Mosquitoes Naturally

How to Repel Mosquitoes Naturally

How to Repel Mosquitoes Naturally

Did you know that your blood type can determine how attractive you are to mosquitoes? Learn more about what attracts them, what repels them, and what you can do to protect against mosquito bites naturally (WITHOUT DEET)!

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DIY Self-Care for Postpartum Healing

DIY Self-Care for Postpartum Healing

DIY Self-Care for Postpartum Healing

Childbirth will change your life and will, quite literally, stretch your body to limits you never would have imagined. Whether you had a quick natural labor and birth, a prolonged labor or a planned c-section, the postpartum period is exhausting, emotional and uncomfortable. While the births of my three children were some of the most precious, exhilarating hours of my life, I will also never forgot the need for self-care and healing that followed. 

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Why the New Website?

Why the New Website?
After months of hard work, we finally get to reveal the NEW zoeorganics.com! Our Creative Director, Pam Golafshar, has worked tirelessly to create an online home that is more representative of who we have become. We have stayed true to our roots. And at the same time, have grown and extended our branches. Zoe means “life” and our new tagline, Organic Skincare for Life, does an amazing job of encompassing what we are about. Continue reading