Chances are, if you love organic skincare, you’ve tried S.W. Basics products or read one of Adina Grigore’s fantastic books, Skin Cleanse or Just the Essentials. Adina has taken her love for nutrition and wellness and turned them into a truly inspiring brand.

In this refreshingly honest interview, Heather and Adina share a glimpse into some of the emotional challenges of running a skincare business. Whether it be the constant problem solving or navigating new territory, it takes a lot more grit and dedication than one might expect.






Episode links:

S.W. Basics






Adina GrigoreAdina Grigore is founder and CEO of the all-natural, organic skincare line S.W. Basics, and author of the New York Times best-selling books Skin Cleanse and Just the Essentials. She’s worked in the wellness industry since 2007 as a private holistic nutritionist and personal trainer.

She started S.W. Basics to provide products that are gentle for even the most sensitive skin thanks to their minimalist formulas and whole, high-potency ingredients. It's an approach that has earned Adina and S.W. Basics the praise of celebrities like Gwyneth Paltrow, Martha Stewart, Lena Dunham, Sophia Bush, and Hayley Williams of the band Paramore; as well as features in Vogue, The New York Times, The Dr. Oz Show, W, InStyle, Us Weekly, Real Simple, Goop, and more.





Zoe Organics: Behind the Brand is produced by Lance Hamilton at SuzieQ Studios

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