What's Next for Zoe Organics at Target?
You may have seen there is a serious clearance going on in the prenatal/postpartum section at Target. Not only are the Zoe Organics products on clearance, but so many of other awesome brands in the assortment are being cleared as well.
We are sad to say that the prenatal/postpartum assortment in the healthcare aisle was not a fit for us. If you have gone to Target to purchase our products, you are aware of the challenges it has been to find us there! Rather than an intuitive location, such as baby or skincare, the pre/postnatal assortment has been located in the healthcare section, and shares an aisle with the women's feminine products, pregnancy tests and sexual health products. While some of the products in the assortment made sense for healthcare, the skincare products were a huge challenge, and one that ultimately led to the end of a really cool idea.
We give huge props to Target and the team who had the vision to put an assortment together that recognized the needs of women during pregnancy and postpartum. And we don't believe it ends here!
SO, while we will no longer be in the healthcare aisle and are coming down from target.com, we are working on something new in a new location... We expect the transition to take place this summer, and we will certainly keep you posted on the details!
We want to sincerely THANK YOU for your support of our partnership with Target. We will continue to work hard to make our products accessible to everyone!
So what does this mean for you? In the meantime, you can run to your Target store and grab some products on clearance, or visit our new website and our other amazing retail partners!
Comments on this post (2)
Somehow I lucked out and discovered your products on clearance at Target a few weeks ago. I was so impressed, I went back the following week for more…and then realized the line was gone. But I am really happy to learn you’re still around. Thanks to the Target clearance, I’m now a huge fan!
This makes me so sad. I always wondered why Zoe Organics products were near the tampons that I didn’t need. I always felt that they belonged in the baby care aisle personally. Oftentimes while I was at Target, I would forget to pick up more Everything Balm and/or Cream because I had no other reason to go to that aisle, therefore my mom brain would fail to remind me to pick up my Zoe Organics products. I’m not aware of another store that sells Zoe Organics in my area so I’ll be mourning the loss. Excited to see what you have in store in the future though, as I am a big fan! I’m no longer pregnant but I still buy and use the Belly Oil (mostly on my face!) because I love how rich it smells and I LOVE the smell!